Sometimes, the biggest compliment I receive from a client is five words: “This finally feels like me.” That’s when I know I’ve done my job not as a proofreader, but as a writing partner who listens. I recently helped a woman coach in her 50s refine her About page. It was grammatically correct; it said the right things, but it didn’t sound like her. It felt stiff. Formal. A little distant. A kind word from a recent client and why I love this work. So we sat with one question: What do you want people to feel when they read this? From there, we reworked the wording to reflect her…